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5-Step Guide to Calculating Your Member Retention Rate

Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how … Continued

8 Irresistible Online and In-Person Member Benefits Every Association Should Have in 2023

2023 is the year for associations to bounce back from the pandemic stronger than ever with a comprehensive retention and growth strategy. The effectiveness of your association’s growth strategy depends on your organization’s willingness to adapt, innovate, and implement data-backed solutions that produce maximum member value. To support member retention and member acquisition, you need to make … Continued