Category: Renewals & Retention

Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how … Continued

Member retention: It’s always on our minds, this year more than ever. When your members face so many competing demands for time, attention, and money, how do you plan to get them to stick around? Renewal strategy is a critical component of revenue. When it’s neglected, your association risks undermining your financial health and your … Continued