Skip to content

13 Tips to Send Emails Your Association Members Will Open

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address. Keep this in mind when trying to reach your busy members. … Continued

The Latest Association Email Usage and Engagement Benchmarks

The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice.     The Easy Question That’s Not So Easy   At some point, anyone leading association and organization communication efforts gets the question, “How’s our email performance?”   Sounds like a simple question, but there are a lot of different … Continued

5-Step Guide to Calculating Your Member Retention Rate

Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how … Continued

Your 5-Step Guide to a Streamlined Member Communications Schedule

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, … Continued

8 Irresistible Online and In-Person Member Benefits Every Association Should Have in 2023

2023 is the year for associations to bounce back from the pandemic stronger than ever with a comprehensive retention and growth strategy. The effectiveness of your association’s growth strategy depends on your organization’s willingness to adapt, innovate, and implement data-backed solutions that produce maximum member value. To support member retention and member acquisition, you need to make … Continued

Top Non-Dues Revenue Takeaways from 2022’s Non-Due$-a-Palooza

What Exactly is Non-Due$-a-Palooza? Formed about two years ago, Non-Due$-a-Palooza is the only community of content and events for the association industry that focuses specifically on non-dues revenue (NDR) generation. Today, it’s less practical to rely on events alone for NDR, which is why there’s such a need to explore and share new ways to … Continued

How to Generate Non-Dues Revenue from Association Sponsorships

Why NDR is Critical   When was the last time you heard an association executive say, “Wow, we take in way too much revenue. It’s getting hard to figure out how to spend it”?   Typically, associations operate with small staff and may have to limit program development because they are stretching revenue as far as it … Continued