On a recent episode of Higher Logic’s Member Engagement Show podcast, ASAE Chief Information and Performance Excellence Officer Reggie Henry broke down what he believes should be top of mind at associations now that we are solidly into 2023. Reggie is always careful to note that his opinions are his own and don’t always reflect … Continued
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address. Keep this in mind when trying to reach your busy members. … Continued
The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice. The Easy Question That’s Not So Easy At some point, anyone leading association and organization communication efforts gets the question, “How’s our email performance?” Sounds like a simple question, but there are a lot of different … Continued
Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how … Continued
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, … Continued
Member retention: It’s always on our minds, this year more than ever. When your members face so many competing demands for time, attention, and money, how do you plan to get them to stick around? Renewal strategy is a critical component of revenue. When it’s neglected, your association risks undermining your financial health and your … Continued
2023 is the year for associations to bounce back from the pandemic stronger than ever with a comprehensive retention and growth strategy. The effectiveness of your association’s growth strategy depends on your organization’s willingness to adapt, innovate, and implement data-backed solutions that produce maximum member value. To support member retention and member acquisition, you need to make … Continued
What Exactly is Non-Due$-a-Palooza? Formed about two years ago, Non-Due$-a-Palooza is the only community of content and events for the association industry that focuses specifically on non-dues revenue (NDR) generation. Today, it’s less practical to rely on events alone for NDR, which is why there’s such a need to explore and share new ways to … Continued
Why NDR is Critical When was the last time you heard an association executive say, “Wow, we take in way too much revenue. It’s getting hard to figure out how to spend it”? Typically, associations operate with small staff and may have to limit program development because they are stretching revenue as far as it … Continued