For most associations, keeping the organization fiscally healthy means looking beyond revenue generated by membership dues. The more diversified an association’s revenue streams, the better resourced it is to support the staffing and features that drive the best membership experiences possible. Non-dues revenue becomes even more vital in environments of economic uncertainty, helping provide a … Continued
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address. Keep this in mind when trying to reach your busy members. … Continued
The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice. The Easy Question That’s Not So Easy At some point, anyone leading association and organization communication efforts gets the question, “How’s our email performance?” Sounds like a simple question, but there are a lot of different … Continued
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. But everyone thought everyone else was on top of reminding members about the upcoming advocacy initiative, … Continued
2023 is the year for associations to bounce back from the pandemic stronger than ever with a comprehensive retention and growth strategy. The effectiveness of your association’s growth strategy depends on your organization’s willingness to adapt, innovate, and implement data-backed solutions that produce maximum member value. To support member retention and member acquisition, you need to make … Continued