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"The hardest thing is to figure out what your members want so that they're happy when renewal comes around. Our online community takes the guesswork out of trying to understand what is most important to my members and how to develop my member strategy. I no longer need to ask about what matters because my members do it for me. Best of all, I can confirm in real time if my strategy is working or not by what I see my members talking about."

Henry D. Eickelberg, Chief Operating Officer | HR Policy Association

“Since we’ve implemented marketing automation…the idea of listening to our customers has become a reality. The idea of connecting the dots between what our customers need and want, and what we can produce is something that we weren’t able to do without marketing automation. I feel like the future is really bright for us because our members, they’re saying, ‘Wow, you finally understand us’.”

Elizabeth Moris, Marketing Communications Manager | RAPS